FOR IMMEDIATE RELEASE
Contact: Joe Scirica
Company: The Hain Celestial Group
Phone: (631) 730-2383
e-mail: jsciric@hain-celestial.com
THE DREAM JUST GOT JUICY: NEW KIDZ DREAM™ SOY ‘N JUICE SMOOTHIES
Melville, NY (March 2006) – Introducing Kidz Dream™ Smoothies - the “better beverage” -with at least 15 times more calcium and 25% less sugar than regular juice. Kidz Dream is an exciting, creamy fortified blend of fruit juice and soymilk, a break through product in the shelf stable juice aisle.
Brought to you by Hain Celestial, maker of top selling Rice Dream® and Soy Dream® non-dairy beverages, Kidz Dream is a healthy indulgence that kids will love to drink and moms will love to serve. Available in two mouth watering fruit flavors – Berry Blast and Orange Cream – Kidz Dream is fortified with Vitamin D and has 4g of protein per serving. It is also cholesterol, lactose and dairy free.
Every mouthful of Kidz Dream is a burst of fruit flavor through the unique 4-way Turbo Straw with multiple holes to direct this great tasting smoothie to different “sensory zones” in the mouth.
Kidz Dream is conveniently packaged in a three pack of 8 oz. single serve shelf stable boxes, each with its own 4-way Turbo Straw. Convenient, nutritious and outrageously delicious, Kidz Dream is priced between $2.99 and $3.19 and can be found in natural food stores in the shelf stable juice aisle and in grocery stores in the natural foods section or shelf stable juice aisle beginning in June 2006.
For more information about Kidz Dream, log onto www.tastethedream.com.
About The Hain Celestial Group: The Hain Celestial Group (NASDAQ: HAIN), headquartered in Melville, NY, is a leading natural and organic food and personal care products company in North America and Europe. Hain Celestial participates in almost all natural food categories with well-known brands that include Celestial Seasonings®, Terra Chips®, Garden of Eatin’®, Health Valley®, WestSoy®, Earth’s Best®, Arrowhead Mills®, DeBoles®, Hain Pure Foods®, Raised Right™, Hollywood®, Spectrum Naturals®, Spectrum Essentials®, Walnut Acres Organic™, Imagine Foods®, Rice Dream®, Soy Dream®, Rosetto®, Ethnic Gourmet®, Yves Veggie Cuisine®, Lima®, Biomarché™, Grains Noirs®, Natumi®, JASON®, Zia® Natural Skincare, Queen Helene®, Batherapy® and Footherapy®. For more information, visit www.hain-celestial.com.