FOR IMMEDIATE RELEASE
Contact: Jennifer Rubinstein
Company: The Hain Celestial Group
Phone: (303) 581-1261
e-mail: jrubinst@hain-celestial.com
IT’S A DREAM COME TRUE!
IMPROVED SOY DREAM ENRICHED HAS A GREAT NEW TASTE AND IT IS USDA CERTIFIED ORGANIC
Melville, NY (March, 2005) – It is not easy to improve on the highest quality soymilk you can buy. Soy Dream Enriched, the premium, top selling non-dairy beverage from the Hain Celestial Group, rises to the challenge with a great new taste, and as an added bonus, it is USDA Certified Organic. Made from the same organic, GMO- (genetically modified organism) free soybeans and now sweetened with organic cane juice, Soy Dream Enriched has a new and improved smoother taste, appealing to a broader audience, while remaining fortified with vitamins such as A, D, B12 and E. It has as much calcium as dairy milk, and is a good source of iron, phosphorous and potassium. New improved Soy Dream Enriched will be available in Original, Vanilla and Chocolate flavors in 8 oz, 32 oz and 64 oz aseptic packages.
Soy Dream Classic (previously “Soy Dream”) is now also USDA Certified Organic. It has the same great taste consumers love and is now made with 95% organic ingredients, meeting the strict federal standards required to receive the USDA seal. Made from organic GMO-free soybeans and now sweetened with organic rice syrup, Soy Dream Classic is available in Original and Vanilla flavors in 32 oz. aseptic packages.
“As consumers become more aware of the benefits of soymilk, we want to provide an enriched product that would attract a larger customer base ” according to Jennifer Rubinstein, Non-Dairy Product Manager for the Hain Celestial Group “The new rich, creamy taste of Soy Dream Enriched has this appeal.” In an effort to better communicate product benefits to consumers, packaging has been redesigned for both Soy Dream and Rice Dream aseptic products, creating a consistent “Dream” feel.
Soy Dream aseptic packaging has been updated utilizing the familiar cloud background associated with Rice Dream. Packaging for both lines is more consumer friendly, now calling out product segmentation:
- “Classic” – traditional, non-dairy soy or rice beverage
- “Enriched” – non-dairy soy or rice beverage fortified with as much calcium as milk and containing other essential vitamins
- “Heartwise” – Rice Dream’s heart-healthy non-dairy beverage containing CoroWise™ an all natural, plant-based phytosterol that may help reduce the risk of heart disease.
Look for new USDA Certified Organic Soy Dream and new Soy Dream and Rice Dream packaging in grocery and natural food stores beginning in May 2005.
For more information about Soy Dream and Rice Dream non-dairy
beverages and frozen desserts log onto www.tastethedream.com. For other natural
and organic specialty snacks and foods and personal care and cleaning products
log onto www.hain-celestial.com.
About The Hain Celestial Group: The Hain Celestial Group (NASDAQ: HAIN), headquartered in Melville, NY, is a leading natural and organic beverage, snack, specialty food and personal care products company in North America and Europe. Hain Celestial participates in almost all natural food categories with well-known brands that include Celestial Seasonings®, Terra Chips®, Garden of Eatin’®, Health Valley®, WestSoy®, Earth’s Best®, Arrowhead Mills®, Hain Pure Foods®, Hollywood®, Walnut Acres Certified Organic®, Imagine Foods®, Rice Dream®, Soy Dream®, Rosetto®, Ethnic Gourmet®, Kineret®, Yves Veggie Cuisine®, Lima®, Biomarché®, Grains Noirs®, Natumi® and JASON®. For more information, visit www.hain-celestial.com.