FOR IMMEDIATE RELEASE
Contact: Jennifer Rubinstein
Company: The Hain Celestial Group
Phone: (303) 581-1261
e-mail: jrubinst@hain-celestial.com
DELICIOUS, REFRESHING AND LACTOSE-FREE
TOP SELLING RICE DREAM® & WESTSOY®
QUENCH THIRST WITH NEW UNIQUE FLAVORS
Melville, NY (March, 2005) – Being the market leader means being an innovator. That is why Rice Dream and WestSoy, the top selling brands in the aseptic rice and soy categories, have introduced new varieties to meet the tastes of a diverse population.
Rice Dream brings new consumers to the rice beverage category with delicious, authentic Horchata. Popular in the Hispanic community, the fastest growing segment of the population in the U.S., Horchata is a sweet, refreshing blend of cinnamon, vanilla and rice.
As with all Rice Dream beverages, Horchata is non-dairy, lactose free, low in fat and sodium and cholesterol free. Look for bilingual 32 oz. aseptic boxes in grocery and natural foods stores.
WestSoy, the nutritious choice for generations, continues to broaden its consumer appeal with the introduction of Unsweetened Almond Soymilk to meet the needs of an increasing population concerned with the sugar intake and diabetes. As unsweetened products are becoming more prevalent, dollar sales of WestSoy’s unsweetened soymilks (Unsweetened Original, Vanilla and Chocolate) are up +50%. With no added sweeteners, consumers can control the sweetness level to their own preference with WestSoy Unsweetened Almond Soymilk. WestSoy Unsweetened Almond Soymilk is USDA certified organic, made with organic whole soybeans (not soy protein isolates). With 9 grams of soy protein and 44 mg of isoflavones per serving, WestSoy may lower cholesterol levels.
WestSoy Unsweetened Almond Soymilk is lactose and dairyfree, cholesterol free and vegetarian. Along with all WestSoy Unsweetened non-dairy beverages, it is packaged in a 32 oz. aseptic box with a re-closable lid. Look for WestSoy Unsweetened Almond Soymilk in grocery and natural foods stores.
For more information about Soy Dream and Rice Dream non-dairy beverages and frozen desserts log onto www.tastethedream.com. For other natural and organic specialty snacks and foods and personal care and cleaning products log onto www.hain-celestial.com.
About The Hain Celestial Group: The Hain Celestial Group (NASDAQ: HAIN), headquartered in Melville, NY, is a leading natural and organic beverage, snack, specialty food and personal care products company in North America and Europe. Hain Celestial participates in almost all natural food categories with well-known brands that include Celestial Seasonings®, Terra Chips®, Garden of Eatin’®, Health Valley®, WestSoy®, Earth’s Best®, Arrowhead Mills®, Hain Pure Foods®, Hollywood®, Walnut Acres Certified Organic®, Imagine Foods®, Rice Dream®, Soy Dream®, Rosetto®, Ethnic Gourmet®, Kineret®, Yves Veggie Cuisine®, Lima®, Biomarché®, Grains Noirs®, Natumi® and JASON®. For more information, visit www.hain-celestial.com.