FOR IMMEDIATE RELEASE
Contact: Jennifer Rubinstein
Company: The Hain Celestial Group
Phone: (303) 581-1261
e-mail: jrubinst@hain-celestial.com
NEW SOY DREAM FROZEN DESSERT FLAVORS PERFECT FOR WHOLE FAMILY
Two new products join Lil’DreamersTM
Family
Rice Dream frozen desserts get extreme makeover
Melville, NY (March, 2004) – With summer just around the corner, Soy Dream is launching two delicious new products, perfect for modern families who want to indulge their passion for a healthy, non-dairy alternative to ice cream. In addition, Rice Dream is getting a makeover with beautiful new packaging.
Lil’ DreamersTM -- a Soy Dream sandwich dessert made with the finest organic ingredients -- is now available in two dreamy new flavors, Strawberry and Mocha. Available in store in March, the new flavors are a great choice for the lactose intolerant or anyone who has a passion for a luscious, cholesterol-free frozen treat.
For mocha and strawberry lovers big and small, these new flavors feature a rich, creamy Soy Dream frozen dessert sandwiched between two tasty chocolate wafers.
In other news, Rice Dream Frozen Desserts and Novelties – which contain no refined sweeteners, no cholesterol and are lactose-free -- have received a packaging makeover to increase appetite appeal and ensure consistency across all the popular Rice Dream brands.
Rice Dream offers a variety of delicious non-dairy frozen desserts and novelties, with luscious flavors like Cocoa Marble Fudge, Vanilla Swiss Almond and the ever-popular Cookies and Dream as well as novelties like Frozen Pies and Vanilla and Nutty Vanilla Bars.
“We’re delighted that the addition of these fresh new Lil’ Dreamers flavors will give our customers even more non-dairy frozen treat alternatives to enjoy,” says Jennifer Orr, Director of Marketing, Hain Celestial Group. “We’re also very pleased with the new, fun Rice Dream Frozen Desserts packaging, which is now as good as the product inside.”
Lil’ DreamersTM Mocha and Lil’ DreamersTM Strawberry: Now there’s even more to love in the Lil’ DreamersTM family. A dream come true in eight-pack boxes, Lil’ DreamersTM are both cholesterol and lactose-free and made from all-natural flavors and the finest organic ingredients.
For more information about Soy Dream and Rice Dream non-dairy
beverages and frozen desserts log onto www.tastethedream.com. For other natural
and organic specialty snacks and foods and personal care and cleaning products
log onto www.hain-celestial.com.
About The Hain Celestial Group: The Hain Celestial Group (NASDAQ: HAIN), headquartered in Melville, NY, is a leading natural and organic beverage, snack, specialty food and personal care products company in North America and Europe. Hain Celestial participates in almost all natural food categories with well-known brands that include Celestial Seasonings®, Terra Chips®, Garden of Eatin’®, Health Valley®, WestSoy®, Earth’s Best®, Arrowhead Mills®, Hain Pure Foods®, Hollywood®, Walnut Acres Certified Organic®, Imagine Foods®, Rice Dream®, Soy Dream®, Rosetto®, Ethnic Gourmet®, Kineret®, Yves Veggie Cuisine®, Lima®, Biomarché®, Grains Noirs®, Natumi® and JASON®. For more information, visit www.hain-celestial.com.