- NEW! What does the little red heart on the package mean?
- NEW! How much plant sterols does Rice Dream Heartwise contain?
- NEW! How much plant sterols do I need to consume to enjoy the benefits of reducing the risk of heart disease?
- NEW! What are the expected effects of plant sterols on the "bad" cholesterol levels?
- NEW! How do plant sterols lower cholesterol levels in the blood?
- NEW! Why should I be concerned with heart disease?
- NEW! What is the new Heartwise<sup>TM</sup> Rice Dream?
What does the little red heart on the package mean?
The little "Heart Healthy" heart logo found on all Soy Dream beverages signifies that the product contains at least the minimum amount of soy protein to benefit the heart. To carry the logo, the beverage must contain a minimum of 6.25 grams of soy protein per serving. To achieve the cholesterol lowering benefit of soy protein, at least 25 grams of soy should be consumed daily.
How much plant sterols does Rice Dream Heartwise contain?
Both Original and Vanilla flavors of Rice Dream Heartwise contain 0.65 grams of plant sterols. This means that with two chilled glasses of Rice Dream Heartwise you can enjoy the delicious taste and do something good for your heart at the same time.
How much plant sterols do I need to consume to enjoy the benefits of reducing the risk of heart disease?
According to the FDA, a daily intake of at least 1.3 grams of plant sterols as part of a diet low in saturated fat and cholesterol is recommended to provide significant cholesterol lowering benefits.
What are the expected effects of plant sterols on the "bad" cholesterol levels?
According to studies, the overall effect on "bad" (LDL) cholesterol is a decline of 8-15%, with no observed adverse effects*.
* www.cargill.com
How do plant sterols lower cholesterol levels in the blood?
Plant sterols compete with cholesterol for absorption through the small intestine because they are structurally similar to cholesterol. To a point, the more plant sterols are present in the intestine following a meal, the less cholesterol will be absorbed. Since the plant sterol we consume are not absorbed themselves to any significant extent, you basically inhibit the uptake of cholesterol by the body, and you "flush" out the plant sterols.
Why should I be concerned with heart disease?
According to the American Heart Association, Heart Disease is the leading cause of death among US adults. Coronary heart disease is caused by arteriosclerosis - the thickening or hardening of the coronary arteries. This condition is likely to produce angina pectoris, heart attack, or both. When you consider that many risk factors for heart disease, heart attack and stroke can be changed and controlled by making healthier lifestyle choices, it's easy to understand why being informed and making these changes a reality is crucial to a healthy life.
What is the new HeartwiseTM Rice Dream?
Rice Dream Heartwise is the first heart-healthy rice milk on the market. It contains CoroWiseTM, which is plant sterol - a concentrated extract that comes from plants - and helps reduce cholesterol and the risk of cardiovascular disease. Rice Dream is already enriched with vitamins A, D and B12, calcium, and now with the addition of CoroWise™ it's even better for you.